Case Study: Websi
Turning a Brilliant Marketing Engine into a Consistent Sales Pipeline
The Challenge: Great Brand, Limited Outbound Motion
Websi is a creative design agency known for producing exceptional digital work. Their inbound marketing engine was already strong — well-crafted campaigns, engaging content and a loyal client base that regularly referred new business.
But as competition increased, growth began to level off. While marketing generated steady awareness, the agency lacked a consistent outbound process to engage new prospects directly.
“We had the marketing side nailed, but outbound always felt reactive. We knew there were opportunities we just weren’t reaching.”
— Adam Jordan, Managing Director, Websi
Websi wanted to complement its inbound success with a structured outbound approach that felt consultative, not pushy. The goal was simple — more quality conversations with ideal-fit clients.
The Solution: RevAxx in Action
Pipeline Architects introduced Revenue Acceleration (RevAxx), our hands-on outbound growth programme, to help Websi identify, reach and convert new customers.
The engagement began with a short diagnostic phase to define Websi’s ideal client profiles and messaging themes. From there, we built and launched a multi-channel outreach campaign targeting marketing leads, brand managers and business owners within the creative and tech sectors.
Our team worked alongside Websi’s leadership to design outreach sequences, refine positioning and test messaging that mirrored the tone of their inbound brand — thoughtful, modern and value-driven.
“Pipeline helped us build an outbound rhythm that felt like an extension of our brand, not a departure from it. Every message sounded like us, just aimed at new audiences.”
— Adam Jordan, Managing Director, Websi
The Execution
The RevAxx rollout combined data-led targeting with consistent, personalised communication.
- Defined high-potential segments using CRM and third-party intent data
- Built LinkedIn and email sequences with creative hooks tailored to decision-makers
- Introduced lightweight follow-up frameworks to increase reply and meeting rates
- Delivered weekly performance reviews and continuous optimisation
Within weeks, outbound conversations started converting into discovery meetings, and the pipeline began to reflect the same quality Websi was already known for through inbound.
The Results
Websi began securing an additional six qualified meetings per month, translating into around 30% more closed business within the first quarter.
More importantly, the outbound system became self-sustaining — integrated into their weekly sales rhythm and supported by clear reporting on campaign performance.
“It’s completely changed how we approach growth. We now have two engines working in sync — inbound and outbound — and the results speak for themselves.”
— Adam Jordan, Managing Director, Websi
The Impact
The RevAxx programme gave Websi a reliable way to reach beyond referrals and inbound traffic. The team now runs a consistent outbound calendar, with clear visibility of conversations in progress and opportunities by sector.
Outbound is no longer an experiment — it is a permanent part of their GTM strategy.
Pipeline Architects’ Approach
Pipeline Architects helps growth-driven companies turn strategy into execution. Through targeted campaigns, data-backed planning and embedded delivery, we help teams like Websi generate qualified demand and convert it into revenue — fast.
Key Takeaways
- Blend outbound with inbound to stabilise and scale growth
- Keep outreach aligned with brand voice and value proposition
- Measure weekly to build confidence and consistency
- Small, structured changes can deliver meaningful commercial impact